Client
Aurelia
Industry
Healthcare and education
Services
Branding
Web design
Web development
Links
Our task
A US-based team approached us with a mission: to create brand and a website for a network of day centers which provides a variety of specialized programs tailored to meet the unique needs of children and adolescents with autism
Their approach focuses on personalized, long-term developmental programs — licensed, insurance-covered, and accessible to families with limited resources.
The team needed everything from the ground up: naming, branding, web design, assets design, and messaging. Most importantly, they wanted to create something welcoming and fun — for both kids and their caregivers.
The team needed everything from the ground up: naming, branding, web design, assets design, and messaging. Most importantly, they wanted to create something welcoming and fun — for both kids and their caregivers.
Concept and identity
A playful visual language centered around the symbol of a jellyfish
We began with the most widespread image in the autism-related context– puzzle-pieces. Instead of building on it, we introduced the jellyfish — aurelia — as a symbol of softness, diversity, and connection.
This idea shaped both the name and the entire visual identity: versatile forms, playful motion that speaks to both children and parents.
This idea shaped both the name and the entire visual identity: versatile forms, playful motion that speaks to both children and parents.
Mascot and co
Geometry
Egor Sokolov
Designer
We wanted to emphasise that diversity is excellent. Like a true friend, we bring together children from all walks of life, helping them achieve their goals. Our mascot, Medusa, is a guide and helper who will always support and cheer you up.
Web design and development
After establishing the brand, we designed a website main page and developed it on Webflow
The structure and texts were also created on our side
Design system and assets
We prepared our identity for scaling—across digital, print, and beyond
From the start, Aurelia needed a visual system that could adapt to different media —from digital platforms to printed materials like merch, educational tools, and more. We developed a comprehensive set of brand assets and a detailed style guide to ensure consistent, easy application across all channels
Team
Management
Yulia Myshlyaeva
Design
Egor Sokolov
Development
Temirlan Alihan