Context
Modular solutions for camper vans across the US, European, and Russian markets
IconicVan is an Estonian company that designs and manufactures interior structures and furniture for camper vans. Their product is a modular system the team refers to as "LEGO for van interiors."
Within the redesign, it was important to clearly communicate the engineering logic behind the system, the flexibility of configurations, and the real-world value of the product.
Within the redesign, it was important to clearly communicate the engineering logic behind the system, the flexibility of configurations, and the real-world value of the product.
Design
IconicVan had a simple website on Squarespace, which we redesign to make more appealing
We improved the visual language to better reflect the modular nature of the product, highlighted key configurations, and structured the content to make the engineering logic and practical value clear for users. We also designed thoughtful animation scenarios that guide users through the product and emphasize how different modules work together. The redesign focuses on clarity, usability, and showcasing the product’s flexibility.
It was exciting to work on this project — I chose a concept that emphasizes the right visual accents, highlighting the product’s modular nature and practical value. The goal was to make the engineering logic clear while keeping the interface clean and engaging for users.
Anton Shineft
Desinger
Development
Fast launch on Tilda with custom code
The project was implemented in just 2 days. We added text animations and transitions, an auto slider to demonstrate the modular assembly, and a catalog with custom pop-ups. A small amount of custom code allowed us to implement non-standard scenarios without complicating the architecture.
Team
Management
Yulia Myshlyaeva
Elena Filchugova
No-code development
Maria Polyanskaya
Web design
Anton Shineft
QA
Vita Bykova