Website for inlab creative studio [inDrive]

As part of our ongoing collaboration with inDrive, we designed and built a website for their new internal creative lab — inlab. This in-house studio produces promotional and experimental projects for inDrive teams around the world.

Our goal was to balance web design experimentation with inlabs’s recognizable brand identity.

We explored two distinct visual directions, both grounded in the existing brand system. After internal exploration and discussion, we chose the second concept — a more refined yet flexible direction that became the foundation for inlab’s visual identity.

With the core brand direction defined, we designed the main page and case pages.

We intentionally kept the visual language minimal to let the showreel and video content take center stage. To encourage exploration and hands-on interaction, we introduced a playful drawing tool — inviting users to engage with the website in a more tactile, experimental way.

The website was built in Webflow, enabling a smooth design-to-development workflow.

We also set up a flexible CMS that allows the inlab team to publish new cases independently, without our involvement, using Webflow’s intuitive editor.
The result is a dynamic, interactive website that reflects inlab’s experimental mindset and creative energy.

Creativity and experimentation are at the core of inlab — so we wanted the website itself to reflect that mindset.

Together with the inlab creative team, we designed a playful drawing tool that allows users to create their own visuals directly on the homepage.
It’s more than just an interaction. As users draw, a subtle randomizer adds small animated icons connected to inlab and inDrive — hidden easter eggs for those who take the time to explore. A small reward for curiosity.